Remarkably absent from this Senate Hearing were the very advertising agencies and marketers who support the newspaper industry. Advertising is what supports newspapers.
No one here took a moment to engage the advertising media buyers, such as Publicis Groupe Media, or any of their major clients who spend millions on print media ads each year in publications.
Until publishers and the journalism industry learn to craft a solution that delivers targeted and relevant advertising in print, that can be tracked and responded to online by readers, print publishing will continue to see its advertising base erode and go elsewhere.
Below you can find links to testimony delivered at today’s hearing. A video link will be available within 24 hours.
Steve Coll, Former Managing Editor, The Washington Post.
Coll Testimony in PDF:
Alberto Ibargüen, President and Chief Executive Officer, John S. And James L. Knight Foundation.
Ibarguen Testimony in PDF:
Marissa Mayer, Vice President, Search Products & User Experience, Google Inc.
Mayer Testimony in PDF:
Arianna Huffington, Co-founder and Editor-in-Chief, The Huffington Post.
Huffington Testimony in PDF:
James Moroney, Publisher/CEO, The Dallas Morning News.
Moroney Testimony in PDF:
Senator Ben Cardin, Senator, United States Senate.
Cardin Testimony in PDF:
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David Simon, Author, TV Producer and Former Newspaperman.
Simon Testimony in PDF:
Remarks from Senator John Kerry.
Kerry Remarks from Hearing:
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